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　　廣告翻譯要保證質(zhì)量，確保達(dá)要達(dá)到廣告的宣傳效果和營(yíng)銷目的，下面尚語(yǔ)證件翻譯公司給大家分享廣告翻譯的技巧：

　　Advertising translation should ensure the quality and achieve the advertising effect and marketing purpose. The following Shangyu certificate translation company will share the skills of advertising translation:

　　一、直譯

　　Literal translation

　　譯文在符合譯入語(yǔ)言規(guī)范，又不會(huì)引起錯(cuò)誤聯(lián)想的前提下，既保留了原文的內(nèi)容，又保留原文的形式。

　　On the premise of conforming to the norms of the target language and not causing wrong Association, the translation retains both the content and the form of the original text.

　　二、套譯

　　Set translation

　　所謂套譯是指套用文化色彩濃厚的名言佳句，以便營(yíng)造一種親切的氛圍，使譯語(yǔ)讀者有一種似曾相識(shí)的感覺(jué)，從而引起共鳴。

　　In order to create a kind of cordial atmosphere and make the target language readers have a sense of deja vu, so as to arouse resonance.

　　三、意譯

　　Free translation

　　當(dāng)中英文的詞序、語(yǔ)法結(jié)構(gòu)和修辭手段存在很大差異時(shí)，應(yīng)采用意譯。譯者必須擺脫原文形式，充分發(fā)揮想象力，使廣告更符合譯入語(yǔ)文化。

　　When there are great differences in word order, grammatical structure and rhetorical devices between Chinese and English, free translation should be used. The translator must get rid of the original form, give full play to his imagination and make the advertisement more in line with the target culture.

　　四、注意事項(xiàng)

　　Precautions

　　翻譯公司在翻譯廣告時(shí)首先要了解廣告自身的特點(diǎn)。以譯文是否達(dá)到與原文相同的宣傳效果為標(biāo)準(zhǔn)，并且注意文化背景的差異，選擇恰當(dāng)?shù)姆g技巧，做到語(yǔ)言自然、準(zhǔn)確、簡(jiǎn)潔、易懂,以迎合不同受眾的心理，進(jìn)而實(shí)現(xiàn)廣告的目的。所以，廣告翻譯是一項(xiàng)高深的技術(shù)活，想要提高廣告翻譯的技巧必須具備以上幾點(diǎn)的要求。

　　When translating advertisements, translation companies should first understand the characteristics of advertisements. In order to cater to the psychology of different audiences and achieve the purpose of advertising, we should take the same publicity effect as the original as the standard, pay attention to the differences of cultural background, choose appropriate translation skills, and make the language natural, accurate, concise and easy to understand. Therefore, advertising translation is a high-level technical work, to improve the skills of advertising translation must have the above requirements.